SEO – Without All the Geek Speak
What is SEO, anyway?
When you are setting up a website, you will see the term “SEO” all the time, and you may have started wondering what the heck SEO is in the first place! SEO stands for “search engine optimization,” and it essentially is the science of setting up a website in such a way that it shows up highly in search engines.
Why is SEO important?
A website can be one of the best tools for your business (in fact, for some people, their website is their business!), but if you fail to understand SEO, your website is unlikely to do you much good. For instance, if you sell metal detectors, you may have a website, but when someone searches “buy metal detectors,” you might be back on page 80 of the search – in which case, anyone searching for metal detectors will never stumble across you! If you understand SEO, however, you could get your website on the first few pages when someone searches “buy metal detectors” – which would make it far more likely that people will stumble across your site (which means it is far more likely you will make more money!).
How do I focus on SEO myself?
There are two primary keys to SEO: keywords, and backlinks. Keywords are certain words or combinations of words that you aim to incorporate throughout the content of your website, so that your website will be more likely to show up on search engines when people search those keywords. For example, if someone searches “find a good deal on slippers,” and you have incorporated these exact words into the content of your website, you will be more likely to show up near the top of the search! Backlinks, on the other hand, are links that other people have posted, directing readers to your site. Each time someone posts a backlink that takes readers to your site, search engines see this as a “vote of confidence” for your site, which will bump you up in their rankings (the higher-ranked the website that provides this backlink, the more valuable it will be for you!). You can gain backlinks by simply providing quality content on your site and encouraging people to share it, or you can gain backlinks with a backlink builder – which allows you to provide content for other sites while linking back to your own!
How long is it going to take for my search engine ranking to rise?
Sometimes, your search engine ranking will skyrocket all at once (back to the metal detector example: if Chicago O’Hare purchased metal detectors from you and linked to you on their site, you would see a quick jump in your search engine ranking!), but more often than not, you will need a bit of patience. Continue incorporating keywords and drumming up backlinks – and continue monitoring your search engine ranking – and you will soon find that you are climbing higher and higher. And of course, the higher you climb in search engine rankings, the more successful your site will be!
Optimizing your SEO is incredibly valuable to your business site. Using tools like Omnileads and Macroleads Fire, can help you get backlinks and content on frequently visited forums and blog. The wide array of Keyword tools in Webfire’s membership page can be a great resource for getting those ever-important keywords, while Webfire’s Site and Market Analysis tool can help analyze you site and any keywords you choose for their effectiveness and desirability.